Atlanta’s first Wordcamp Atlanta, one of a series of conferences focused on all things WordPress, is coming next month.
I will lead a session on advanced Google Analytics integration with WordPress. Here is a tentative set list, with the caveat that the schedule hasn’t been released yet. I don’t know what my block of time looks like, so this list may be condensed or expanded depending on how much time I have:
- Advanced Segmentation: pass information from WordPress into Google Analytics custom variables so you can segment page views by author name, visitor name, category or whatever else you can think of
- Conversion rates: use goals and funnels to track what percentage of your visitors are leaving comments, signing up for your email newsletter, buying your ebook, etc.
- Tracking Javascript applications: add tracking to visitor interactions in your Javascript applications, or intercept Javascript events added by WordPress plug-ins and add tracking to them
- Campaign integration: automagically generate campaign IDs for your posts, track them across RSS, Twitter, Facebook, email and more
- Custom reporting: make sense of all this new information
This session will be oriented toward programmers with a heavy focus on coding and implementation strategies. I’m presuming you have experience with at least some of the following: WordPress theming, Google Analytics, HTML, PHP and Javascript.
Hope to see you there! WordCamp Atlanta will take place Jan. 8-9 at ATDC. Tickets are available here for $45.
[...] to aforementioned weather, the schedule has been pushed back an hour today, which means my presentation on advanced Google Analytics-Wordpress integration starts at 11 a.m. instead of 10 a.m. now. Here is the Google Doc I’ll be referencing, which [...]
January 9th, 2010 at 8:31 am