My letter to CBS 46 regarding the rumored cancellation of Swingtown
August 12th, 2008 at 7:37 pm
Below is the letter I will send to CBS 46 with tomorrow’s mail regarding the rumored cancellation of Swingtown:
August 12, 2008
To: Beverly Pigg, Program/Community Relations Manager
CBS 46
425 14th Street NW
Atlanta, GA 30318
From: Rusty Tanton
xxx xxx xxx
xxx xxx
Decatur, GA xxxxx
Re: Rumored cancellation of Swingtown
Dear Ms. Pigg,
I am writing regarding the rumored cancellation of Swingtown, a program I have come to enjoy very much in the brief period of time it has been airing on CBS 46.
There are few shows on television which broach the subject of non-traditional sexuality in an honest and thoughtful way that isn’t shallow or patronizing. Swingtown not only manages to do this, but also manages to be highly entertaining. It would sadden my partner Amber and I if it were taken off the air, as it is one of only a handful of television shows we make a habit of watching.
I know that ratings have not lived up to the expectations set forth for it, but thoughtful programs like Swingtown sometimes take longer to connect with an audience than the latest disposable reality shows. It does not happen every time, but when it does the rewards for a network can be great, both in terms of mindshare and bottom line profits.
I believe Swingtown is one of the programs that will connect with an audience if it is given time to grow. I hope you will communicate to stakeholders that there is a loyal following out there for Swingtown, even if it has not reached the size everyone had hoped for right away. Please do everything you can to help keep it on the air.
Sincerely,
Rusty Tanton
August 12, 2008
To: Beverly Pigg, Program/Community Relations Manager
CBS 46
425 14th Street NW
Atlanta, GA 30318
From: Rusty Tanton
xxx xxx xxx
xxx xxx
Decatur, GA xxxxx
Re: Rumored cancellation of Swingtown
Dear Ms. Pigg,
I am writing regarding the rumored cancellation of Swingtown, a program I have come to enjoy very much in the brief period of time it has been airing on CBS 46.
There are few shows on television which broach the subject of non-traditional sexuality in an honest and thoughtful way that isn’t shallow or patronizing. Swingtown not only manages to do this, but also manages to be highly entertaining. It would sadden my partner Amber and I if it were taken off the air, as it is one of only a handful of television shows we make a habit of watching.
I know that ratings have not lived up to the expectations set forth for it, but thoughtful programs like Swingtown sometimes take longer to connect with an audience than the latest disposable reality shows. It does not happen every time, but when it does the rewards for a network can be great, both in terms of mindshare and bottom line profits.
I believe Swingtown is one of the programs that will connect with an audience if it is given time to grow. I hope you will communicate to stakeholders that there is a loyal following out there for Swingtown, even if it has not reached the size everyone had hoped for right away. Please do everything you can to help keep it on the air.
Sincerely,
Rusty Tanton
